Follow-up your customers for Repeated Sales
Email can be an effective way to reach your clients. When a new visitor visits your website, the sale does not happen immediately. It needs a follow up. Your existing clients too offer great potential by encouraging them to become loyal and repeat customers. Email based marketing efforts are very directed and effective in achieving these objectives. The campaigns keep your customers reminded of your products and what new you have to offer. They present excellent cross and up selling opportunities. Newsletters provide an interesting package to deliver information of interest to your clients while at the same time promoting your products.
Email marketing involves planning, Email campaign design, Email distribution, Tracking and analysis and reporting. Like most other online tools, Email marking too must be A/B tested to constantly understand what is working and what is not and keep improving. An effective and sustained Email marking campaign can lead to improving the overall conversion achieved by a website and improve repeat sales.