SEO & SEM

Attract Organic Traffic

Search Engine Optimization (SEO) is the process of improving the traffic to a website both in volume and quality. This is achieved by ranking your website high when people search for products or services with specific keywords. Even though you have a great product or service to offer, you must appear high in the list when a potential customer searches online for your product. Most people prefer organic search results to sponsored advertisements. They start their purchase process with a few keyword searches on a search engine. Unless you appear in the top of this list, preferably high on the first page, most potential customers will not know that you exist.

SEO involves various activities like Competition analysis, Keyword research, Title tag and meta tag optimization, HTML Code optimization, Press releases, Directory submission, Local directory submission, Article submission, Onsite SEO, Social Bookmarking, Keyword rank reporting etc. Though BIH offers its SEO services bundled into its Revenue Enhancement services, we offer some of the SEO services as independent stand-alone modular services. Visit our subsidiary eBixie Solutions for standalone modular SEO services.

Search Engine Marketing (SEM) is the process of attracting traffic by way of Pay Per Click (PPC) campaigns in which we pay the search engine or affiliates a nominal fee per click. In the PPC model, search engines, other websites and affiliate networks present your advertisements to visitors to their site and collect a payment from the advertisers only when a user clicks on the advertisement. In search engines, the advertisements can be made to appear along with search results for specific keyword searches. The key is to decide for which keywords the PPC advertisements have to be presented.

SEM involves computational analysis, keyword research, design of engaging advertisements, AD campaign design, A/B testing, campaign tracking to understand effectiveness of campaign, ongoing analysis/corrections and periodic reports.