SEO involves various activities like Competition analysis, Keyword research, Title tag and meta tag optimization, HTML Code optimization, Press releases, Directory submission, Local directory submission, Article submission, Onsite SEO, Social Bookmarking, Keyword rank reporting etc. Though BIH offers its SEO services bundled into its Revenue Enhancement services, we offer some of the SEO services as independent stand-alone modular services. Visit our subsidiary eBixie Solutions for standalone modular SEO services.
Search Engine Marketing (SEM) is the process of attracting traffic by way of Pay Per Click (PPC) campaigns in which we pay the search engine or affiliates a nominal fee per click. In the PPC model, search engines, other websites and affiliate networks present your advertisements to visitors to their site and collect a payment from the advertisers only when a user clicks on the advertisement. In search engines, the advertisements can be made to appear along with search results for specific keyword searches. The key is to decide for which keywords the PPC advertisements have to be presented.
SEM involves computational analysis, keyword research, design of engaging advertisements, AD campaign design, A/B testing, campaign tracking to understand effectiveness of campaign, ongoing analysis/corrections and periodic reports.